Basic
Media Package Guide
What Is It?
A short, professionally edited 30–60 second vertical video reel highlighting the property, shot on iPhone with licensed music and optimized for social media platforms.
How Does It Help?
- Gets the property in front of social media audiences quickly and in a format native to the platforms they use most
- Licensed music and professional editing give it a polished feel that elevates the listing above casual phone videos
- Short format is perfectly suited to capture attention in a fast-scrolling social media feed
Why Do You Need It?
- Social media is one of the most powerful listing discovery tools available — and vertical video is the format that performs best on every major platform
- A professionally edited reel signals quality and effort even at an accessible price point
- Every listing deserves a social-ready video presence, and the Basic Reel delivers that quickly and efficiently
Media Strategy: Listing
- Post directly to Instagram Reels, Facebook Reels, TikTok, and YouTube Shorts to maximize the property's social media reach
- Use in Instagram and Facebook Stories to keep the listing top of mind with your audience
- Share in community groups and via direct message to drive traffic back to the full listing
Media Strategy: Realtor
- Posting reels consistently — even for every listing — keeps your social media feed active and your name in front of your audience regularly
- A steady stream of property reels builds the perception of a busy, in-demand agent
- Even a simple, well-edited reel shows potential sellers that their home will get social media exposure when listed with you
What Is It?
A professional set of high-resolution HDR interior and exterior photos, delivered in both MLS-ready and print-ready formats.
How Does It Help?
- Creates a strong first impression for buyers browsing listings online
- HDR processing ensures true-to-life color and detail in every lighting condition
- MLS and print-ready delivery means no extra steps — just upload and go
Why Do You Need It?
- Photos are the first thing buyers see — quality images determine whether they keep scrolling or stop and engage
- Listings with professional photography consistently receive more views, more inquiries, and faster offers
- In a market where AI-altered images are raising trust concerns, authentic HDR photography signals transparency and professionalism
Media Strategy: Listing
- Upload directly to MLS as the primary visual representation of the property
- Use in email campaigns, property websites, and digital fliers to give buyers a comprehensive look at the home
- Print-ready format makes them ideal for brochures, postcards, and open house materials
Media Strategy: Realtor
- A portfolio of consistently beautiful listing photos builds a recognizable visual brand across all your marketing channels
- Sharing photos on social media with every new listing keeps your audience engaged and shows sellers the quality they can expect
- Professional photography signals to potential clients that you take your listings seriously — and that you'll take theirs seriously too
What Is It?
A fully customizable, single-property website that brings together all of your listing's media — photos, video, floor plans, virtual tour, and agent contact info — in one beautifully presented, easy-to-share destination.
How Does It Help?
- Gives buyers a single, distraction-free destination to experience the full listing without competing listings or platform clutter
- Makes it easy for buyers, agents, and clients to share the listing with a single link across any channel
- Centralizes all media in one place, ensuring buyers always find the most complete and compelling version of the listing
Why Do You Need It?
- MLS listings are functional but limited — a dedicated property website gives you complete control over how the property is presented and experienced
- A polished, branded property website signals a higher level of professionalism and investment that resonates with both buyers and sellers
- Sharing a custom property URL is far more impressive — and more effective — than sharing a generic MLS link
Media Strategy: Listing
- Use the property website URL as the central hub for all listing marketing — every email, social post, and ad drives traffic here
- Share the link directly with buyer's agents, in open house materials, and via QR codes on signage and print collateral
- Embed or link the website in MLS listings to give buyers an immediate upgrade from the standard listing experience
Media Strategy: Realtor
- A custom property website for every listing is a powerful differentiator that shows sellers you go above and beyond standard marketing
- Sharing the website link on social media and in your marketing materials consistently reinforces your brand as a polished, detail-oriented agent
- Every property website you create is a demonstration of the full-service marketing experience you deliver — and a compelling reason for future sellers to choose you
What Is It?
A ready-to-use collection of professionally designed social media templates and print fliers, customized for the listing and built to make sharing and promoting the property fast, easy, and visually consistent.
How Does It Help?
- Removes the guesswork and time cost of creating marketing materials from scratch for every listing
- Ensures all promotional content — digital and print — looks polished, cohesive, and on-brand
- Makes it easy to stay active and consistent across social media and in-person marketing without needing a graphic designer
Why Do You Need It?
- Consistent, professional-looking marketing materials across every channel reinforce the quality of the listing and the credibility of the agent
- Buyers and sellers notice when marketing is cohesive and well-designed — it signals that every detail has been considered
- Having ready-made templates means you can get the listing in front of buyers faster, with less effort, and at a higher standard
Media Strategy: Listing
- Deploy social media templates immediately at listing launch to flood your channels with consistent, on-brand content
- Distribute print fliers at open houses, in neighborhood mailboxes, and at local businesses to reach buyers who may not be active online
- Use templates across Instagram, Facebook, and other platforms for a coordinated, multi-channel launch that maximizes early listing momentum
Media Strategy: Realtor
- Consistently branded marketing materials across every listing build a recognizable visual identity that makes your name synonymous with quality
- A well-designed marketing kit signals to potential sellers that their listing will be promoted professionally across every channel — not just thrown on MLS
- Sharing your marketing materials on social media shows followers — including future clients — the depth and professionalism of the service you provide